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One radio station for everyone.
Hi, Ranty McRant here with today's story.
Clear Channel CEO Mark Mays says:
"For radio to propsper, we will have to do a lot things differently," he said during the Dickstein Shapiro Broadcast Financing 2006 session at the NAB Radio show. "We need to be taking content, repurposing it, and giving it to people in a format that they want. We have to be constantly evolving and changing what we're doing, and asking ourselves what changes can we continue to make to make radio viable."
Mays says that radio must also further consolidate over the next ten years if its wants to stand toe-to-toe with other, more consolidated industries that are using their scale to gain stronger footholds.
So the destroyer of radio wants more? We've seen how CC has bought up once-local stations here in MN, and shuffled their formats like a Vegas card shark. Let's not even bring up how the FCC was caught destroying a report that showed that locally owned TV stations do more local news than network-owned or "non-locally owned" stations do - a story the consoldation-loving guys at the FCC didn't want to hear.
Consolidation has ruined radio and tv, sterilized playlists and schedules, driven people to satellite and P2P, not to mention closed and locked the door for independent music to be heard by anyone who doesn't actively search for it.
I'm looking forward to seeing how the broken broadcast industry is going to give people 'repurposed content'. Maybe I'll go write some 'content' right now. In hopes that they pick me.
Don't miss my favorite line from CC Mays, "We have two customer bases; our advertising customers and our listening customers."
Rich. Where's my receipt? I want to return this bland content.
Ah. The almighty mp3 will show them.
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